A worldwide internet campaign to propel Michael Jackson’s last studio album, Invincible, back to the top of the charts on the tenth anniversary of its original release is drawing tens of thousands of supporters from around the world. This October marks a decade since Invincible first hit the shops and airwaves. It has since been acknowledged as one of the Michael’s greatest ever albums. The campaign to encourage fans of the album to buy it once more is expected to result in millions of sales. The buy event is due to take place during the entire month of October 2011.
Just before the release of Invincible, Jackson informed the head of Sony Music Entertainment, Tommy Mottola he was leaving the record label. As a result, all singles releases, video shootings and promotions concerning the Invincible album were cancelled. Jackson made allegations in July 2002 that Mottola was a "devil" and a "racist" who did not support his African-American artists, using them merely for his own personal gain. He charged that Mottola had called his colleague Irv Gotti a "fat black nigger". Sony disputed claims that they had failed to promote Invincible with sufficient energy, maintaining that Jackson refused to tour in the United States. The singer accused Sony and the record industry of racism, deliberately not promoting or actively working against promotion of his album. Despite Sony boycotted the album, Invincible sold - so far - 19 million copies. MJ fans are now trying to get it back again in music charts to make the new generations aware of this masterpiece of art, music, and social messages.